According to the CDC, hispanics have some of the highest obesity rates in the country, yet the market for Spanish-speaking weight-loss programs is virtually non-existent. Libra Las Libras ("Lose the pounds") is an upstart focused on serving the Spanish-speaking community with affordable classes that provide education and actionable steps towards healthy living. The company approached me with only a name, an idea and the desire to stand out from other weight-loss programs. It was my job to develop an identity for the brand and a simple website, as well as marketing and class materials.
Logo condenses the three 'L's of Libra Las Libras into a single icon
Responsive website wireframes
Responsive website
Food Journal
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